Ten Point 0 was inspired by the pursuit of a perfect ten.
Not perfection itself, but everything it takes to get there. The early mornings. The repetition. The discipline to keep showing up. The off days, the breakthroughs, and the confidence to go for it when it counts.
We saw something in that pursuit that went far beyond gymnastics. It was a mindset we believed in, and one we wanted to build a brand around.
That’s where Ten Point 0 began.
BEFORE
IT WAS
A DRINK,
IT WAS A MINDSET.
In gymnastics, a 10.0 is the score everyone knows.
The perfect routine. The moment when preparation, execution, and confidence all come together.
But anyone who's chased one knows the part you don't see matters just as much. The early mornings. The repetition. The off days. Showing up again anyway.
That's the energy behind Ten Point 0. We created a drink inspired by the pursuit, not just the score at the end of it.
THE 10 WAS NEVER ""JUST A SCORE""
Ten Point 0 may have been inspired by gymnastics, but what the 10 represents has always been bigger than the competition floor.
To us, it represents the pursuit. The discipline to keep showing up. The confidence to go after something bigger. The balance it takes to juggle everything life throws at you without losing sight of where you're headed. That's the mindset Ten Point 0 was built around, and the kind of energy we wanted to put into the world.
Because everyone's version of a perfect ten is a little different. We think that's the best part.
MEET NIYA
Niya Randolph
Southern Utah University Gymnast
She knows a thing or two about chasing 10s.
Niya Randolph is a SUU collegiate gymnast and a living reflection of the mindset behind Ten Point 0.
Her life is a balance of training, competition, school, and everything that happens in between. Behind every routine are the early mornings, long days, repetition, discipline, focus, and consistency it takes to keep showing up, even when no one's watching.
That's what makes Niya's connection to Ten Point 0 about more than the product. She represents the pursuit behind the name.
Whether she's in the gym, on campus, competing, or moving through a packed day, Niya brings the same dedication and confidence that inspired what Ten Point 0 stands for: going after your version of a 10, and having some fun along the way.
She knows a thing or two about chasing 10s.
